Today’s entrepreneurs are playing a game of creative marketing. It is time to change if your conventional marketing strategies are still working for you.
A lot of astute company CEOs have already switched to more creative and modern ways of advertising their goods. These are not only inexpensive, but also easily quantifiable.
You may create advertisements that will push viewers to act in the way you want them to. All you have to do is adopt a more inventive and creative mindset.
For example, this 60-second Dropbox advertisement featured the artistic creations of 141 professionals. Many people were involved, including food sculptors Bompas & Parr, photographer Yuki Sugiura, data artist Marcin Ignac, designer Barber Osgerby, and a few Imperial College London researchers. The fact that each of these people was photographed at work in their actual office is the finest part.
The idea is that you can be more creative when you can work whenever, wherever, and with anyone you like. Thus, “Your Work, Your Team, Your Way” is the tagline.
Dropbox used this to position itself as a promoter and enabler of group innovation.
Mint
chose the content route to carve out a niche for itself in the industry. To engage with young professionals in the sector, it created its own personal finance blog. All of the subjects dealt with areas of finance that Mint believed were being overlooked.
Over time, Mint’s blog rose to the top of the personal finance blogosphere, generating a ton of traffic for their app. If you publish original material that benefits your target audience, you will gain a lot of attention and credibility.
To take things a step further, Mint offered its users exclusive access to their app in exchange for displaying the “Mint badge” on their blog or social networking website. This made it possible for Mint to advertise on more than 600 blogs for free.
Uber
has kept up with the latest developments in creative marketing. Within a week or so, they had hundreds of devoted customers thanks to the free trips they provided during SXSW in Austin. However, it did not end there. In addition, the brand added value by sending roses to Uber users’ significant others on Valentine’s Day and providing ice cream trucks on demand.
Uber made the most of its resources by being at the right place at the right time. It was able to save a significant amount of money that would have been required to connect with individuals in other cities.
Complexity and uncertainty are viewed by many leaders in creative marketing as creative catalysts that spur innovation. They view limitations as opportunities for innovative problem-solving. They enjoy taking chances and attempting new things; they do not fear failing.
Accepting experimentation is crucial if you want to develop your creative side. It is preferable to fail quickly if you must.
One business that adheres to this mantra is Google. By introducing Google Wave, an online collaboration platform, they took a creative chance. But when things did not work out as planned, they made the decision to end it. While many may have seen this as a failure, not everyone has the guts to declare, “We are going to focus our efforts elsewhere because this is not working out the way we had hoped.”
Google’s success rate has significantly outpaced its failure rate. Indeed, it has set its own standards for success, but it has also given inventions and innovations a high priority.
Consider accepting the very limitations you are trying to escape. Make being creative a priority rather than suppressing it. But before continuing on the route, get the answers to these questions:
Which kind of originality would appeal to the intended audience?
Are we prepared to make the transition from creative directors to leaders in the creative sphere?
It is applied imagination that counts in the business sector. It will be up to you to determine the most straightforward solutions to your issues and how to build your business more quickly.
You will need to make it simpler for your clients to purchase your products rather than attempting to sell them.
Consider all of the difficulties that your clients deal with on a daily basis. Assist them in selecting the optimal option from the variety of options at their disposal.
Why, in your opinion, are Apple products so well-liked? It is not the technological miracle that powers its gadgets. It is the platform that it created and provided, enabling millions of users to access its applications. They are aware that people utilize the apps, not the hardware. Making consumers comprehend why they require Apple products is the main goal.
For many years to come, Apple’s ads will undoubtedly be analyzed as timeless pieces of media. However, the creative multiplier that is produced by the brand’s business strategy, corporate culture, and developmental method taken together is really what sets it apart from competitors.
The days of marketing being limited to becoming proficient in the conventional channels are long gone. These days, it all comes down to using ingenuity to come up with innovative solutions that optimize profits.
It will be up to you to craft a distinct yet understandable message that sets you apart from the competition.
It will be necessary to draw in and hold the interest of your intended audience.
You must use the appropriate strategies to connect with your target audience.
So, if you want to get everything just so, throw aside your rule book and choose your channels by hand.
Explosive expansion is one area of focus for many of these outstanding businesses as they create their marketing efforts. Using non-traditional strategies and applying strategic thinking are helpful.
The things that Airbnb and Spotify did to generate growth are not replicable. You can, however, take on the same tenacious attitude that their founders did when they were having trouble attracting users. This kind of thinking can propel your startup toward unavoidable success.